PRIME Marketing
How we help businesses
The foundation of PRIME Marketing was laid by Maximilian Klemme, Björn Fehse and Daniel Synelnikov to establish a top-class marketing agency. With over 100 client projects under its belt, PRIME Marketing combines technical expertise, creative marketing and sales skills.
After this brief introduction, we would like to highlight our wide range of services, from web design, branding and social media management to performance marketing, SEO, email marketing and video production. With a holistic approach, we strive to provide customized solutions that are effective both online and offline to achieve our clients' individual marketing goals.
FAQ
Frequently asked questions regarding our services
In today’s fast-paced business world, entrepreneurs are often faced with a flood of challenges. Marketing, especially online marketing, is a key pillar of the company’s success. Working with a full-service agency turns out to be an all-round carefree package that gives companies the freedom to focus on their core business while experienced experts take care of the entire marketing complex.
With a full-service agency you get:
- All relevant services from a single source.
- A high degree of internal teamwork, which ensures that all measures are precisely coordinated.
- Routine procedures and processes that ensure efficiency and consistency.
Every successful partnership begins with a free consultation. This is where the client’s goals and needs are discussed and how the full-service agency can support them. Once a common understanding has been reached, the agency creates a customized and transparent service offer. This forms the basis for a successful short or long-term collaboration.
Webdesign bezieht sich auf den Prozess der Gestaltung und Erstellung von Websites. Dabei wird nicht nur das visuelle Erscheinungsbild berücksichtigt, sondern auch die Nutzerfreundlichkeit. Ein gelungenes Webdesign vereint Ästhetik mit Funktionalität und sorgt dafür, dass die Website auf verschiedenen Geräten und Browsern optimal dargestellt wird.
Branding ist der Prozess der Markenbildung, bei dem einzigartige und konsistente Bilder, Botschaften und Erfahrungen geschaffen werden, um eine bleibende Verbindung zwischen Marke und Konsument zu etablieren. Es geht darum, die Werte und die Persönlichkeit eines Unternehmens zu definieren und zu kommunizieren, um sich von Wettbewerbern abzuheben und Kundenloyalität zu fördern.
Social-Media-Marketing bezeichnet die Verwendung von Social-Media-Plattformen wie Facebook, Instagram und Twitter, um mit der Zielgruppe zu interagieren, Markenbekanntheit zu schaffen, Traffic für die Website zu generieren und Verkäufe zu steigern. Es umfasst Aktivitäten wie das Posten von Text-, Bild- und Videoinhalten sowie bezahlte Werbung.
Performance Marketing bezieht sich auf Online-Marketing- und Werbeprogramme, bei denen Werbetreibende (Marken oder Unternehmen) für eine bestimmte Aktion, wie einen Verkauf, Klick oder Lead, bezahlen. Es legt den Fokus auf messbare Ergebnisse und stellt sicher, dass jede Marketingmaßnahme direkt zu einem Return on Investment führt. Werkzeuge und Plattformen wie Google Ads oder Facebook Ads sind gängige Bestandteile des Performance Marketings.
SEO, oder Suchmaschinenoptimierung, bezeichnet den Prozess der Optimierung einer Website, um ihre Sichtbarkeit in den Suchmaschinenergebnissen für relevante Keywords und Phrasen zu erhöhen. Das Hauptziel von SEO ist es, mehr organischen (nicht bezahlten) Verkehr auf eine Website oder eine bestimmte Webseite zu lenken. Es kombiniert technische, inhaltliche und verlinkende Aspekte, um das Ranking in Suchmaschinen wie Google zu verbessern.
E-Mail-Marketing ist eine Form des Direktmarketings, die E-Mails nutzt, um kommerzielle oder fundraising Nachrichten an eine Zielgruppe zu senden. Es ist ein effektiver Weg, um Kunden über neue Produkte, Angebote und Inhalte zu informieren, den Kundenstamm zu pflegen und die Kundenbindung zu erhöhen.
Videoproduktionen umfassen die Planung, das Drehen, Bearbeiten und Veröffentlichen von Videos für verschiedene Zwecke wie Marketing, Bildung oder Unterhaltung. Sie reichen von Werbespots und Unternehmensfilmen bis hin zu Online-Kursen und Event-Aufzeichnungen.
Offline-Marketing bezieht sich auf traditionelle Werbemaßnahmen außerhalb des Internets. Dazu gehören Strategien wie Printwerbung, Direktmailings, Messeteilnahmen, TV- und Radiowerbung sowie Außenwerbung. Ziel ist es, die Markenpräsenz in der physischen Welt zu stärken und Zielgruppen anzusprechen, die möglicherweise online weniger aktiv sind.
A landing page, also known as a destination page, is a specialized web page designed to support specific marketing or advertising campaigns. It often serves as an entry point for visitors arriving via a particular channel or ad. Landing pages aim to prompt a visitor into a specific action, whether purchasing a product, signing up for a newsletter, or participating in a survey.ekannt, ist eine spezielle Webseite, die erstellt wird, um eine bestimmte Marketing- oder Werbemaßnahme zu unterstützen. Sie dient oft als Einstiegspunkt für Besucher, die über einen bestimmten Kanal oder eine bestimmte Anzeige auf die Website gelangen. Landingpages sind so gestaltet, dass sie den Besucher zu einer bestimmten Aktion anregen, sei es der Kauf eines Produkts, die Anmeldung für einen Newsletter oder die Teilnahme an einer Umfrage.
A website redesign is worthwhile when your business goals have changed, the user experience is outdated, or conversion rates are declining. It’s also necessary if your site is not mobile-friendly or if the current design no longer effectively represents your brand. In the digital era, a fresh, fast, and user-friendly website is crucial for success.
An online shop makes sense if you aim to make your products accessible to a broader audience, automate sales processes, and increase revenue. Particularly as e-commerce continually grows, having an online sales platform is almost indispensable for businesses. A well-structured online store can complement your physical store or serve as the main sales channel.
Graphic design involves visual communication through graphics, typography, and images to convey messages. It includes logo design, corporate identity, promotional materials, user interfaces, and more. Professional graphic design is essential for companies to build a strong brand and create consistent, appealing visual content.
A brand guide, also known as a brand manual, is a document that establishes specific rules and guidelines for representing and communicating a brand. It serves as a reference for anyone working with the brand, ensuring that the brand is presented consistently and uniformly across various media and contexts. A brand guide may include specifications for colors, fonts, logo usage, imagery, and many other aspects of brand communication.
A new logo design is appropriate when your company is repositioning itself, the current logo is outdated, or you aim for stronger differentiation from the competition. A contemporary logo can reflect the values and personality of your company and significantly contributes to the first impression.
Social media management involves planning, implementing, and monitoring social media strategies. It’s about creating and sharing content, interacting with the community, managing campaigns, and analyzing performance. The goal is to increase brand awareness and foster engagement.
Content creation is the process of ideation, creation, and publication of content such as blog posts, videos, graphics, and podcasts. For businesses, it’s a crucial component of digital marketing to reach the target audience, provide value, and ultimately generate leads and sales.
Social recruiting refers to the process of using social media and online networks for talent acquisition. Companies use platforms like LinkedIn, XING, Facebook, or Twitter to share job postings, raise awareness, and directly engage with potential candidates. It offers a modern alternative to traditional recruiting methods and allows companies to reach a broader and often more passive audience.
Meta-Ads, i.e., advertisements on platforms like Facebook and Instagram, make sense when you aim to reach a broad or specific audience. They offer advanced targeting options and are particularly effective for branding and direct conversion goals.
Google Ads sind dann sinnvoll, wenn Sie schnell Sichtbarkeit bei potenziellen Kunden erlangen möchten, die aktiv nach Ihren Produkten oder Dienstleistungen suchen. Es ist ein effektives Mittel für Unternehmen, um den Traffic und die Konversionsrate zu steigern und eine hohe ROI zu erzielen.
TikTok-Ads are beneficial when targeting a younger, dynamic audience for creative and visually compelling content. With unique engagement features and an extensive user base, TikTok-Ads are ideal for innovative branding and reaching new market segments.
Onpage SEO refers to all measures taken directly on the website to improve its ranking in search engines. This includes technical aspects, content, and meta-data. The goal is to convince both search engines and visitors of the relevance and quality of the site.
Offpage SEO encompasses all activities outside of your own website, such as link building and social media signals, to improve ranking. These methods help increase the authority and credibility of your website.
SEO backlinks are links from other websites that point to your site. They are an important factor for search engines to assess the authority of your website. High-quality backlinks can significantly improve search engine ranking.
A newsletter makes sense to build a lasting connection with your target audience, regularly inform about news, and promote customer loyalty. It’s a direct communication channel that can be used specifically for marketing and information purposes.
Copywriting is the art of writing advertising copy that aims to prompt the reader to take a specific action. For businesses, it’s essential to arouse interest through compelling texts, communicate the value of the offer, and ultimately encourage a purchase.
Professional translations follow a multi-stage process, starting with the analysis of the source text, followed by the actual translation, and ending with quality control. For businesses, accurate translations are important to communicate internationally and to consider cultural nuances.
A corporate film is a short video that presents the image of a company, brand, or product. It aims to convey values and messages in an emotionally and visually appealing way and can be used on various platforms to reach the target audience.
Drone videos are particularly effective when you need impressive aerial shots to showcase the uniqueness of a place or event. They are suitable for marketing purposes to leave a lasting impression and stand out from the competition.
Audio production includes the creation of soundtracks, radio spots, voice-overs, and other audio content. For businesses, they are important to strengthen the brand identity acoustically and to be used in advertising, videos, and digital media.
Print media are printed materials such as brochures, business cards, posters, and magazines. For businesses, they are still relevant to create a physical presence, reach audiences outside the digital space, and convey credibility.
Offline advertising includes a variety of advertising forms outside the internet and is a crucial part of a holistic marketing approach. It includes traditional media such as print ads, flyers, posters, and billboards, as well as TV and radio advertising.
Events make sense for businesses for a variety of reasons. They serve not only for customer retention and generating new leads but also for strengthening the brand and internal team culture. From product launches to networking events and employee workshops, events offer the opportunity to receive direct feedback, deepen relationships, and make a brand tangible. They foster interaction and personal commitment, which is often lost in the digital world. For businesses aiming to build sustainable relationships and increase their visibility, events are an indispensable tool.
