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Sasha Sasse

THE CLIENT

Sasha Sasse, known as Mister Germany 2018, has dedicated his life to self-improvement and spiritual development. He has created a program called "The Way Back to Our Power" to share his insights. He has been living in Bali since December 2022, but is taking the opportunity to offer his "Breathwork" courses in his home town of Halle to help people cope with stress.

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DISCIPLINES

THE TASK

Our aim was to position Sasha Sasse as an expert in the field of mindfulness and well-being. This meant creating an authentic brand from scratch that would appeal to both Sasha and his target audience and showcase his expertise.

In addition, Sasha needed materials for live events, including an appealing presentation.

PRIME Marketing Case Study Fallstudie Sasha Sasse Branding2

THE TASK

Our aim was to position Sasha Sasse as an expert in the field of mindfulness and well-being. This meant creating an authentic brand from scratch that would appeal to both Sasha and his target audience and showcase his expertise.

In addition, Sasha needed materials for live events, including an appealing presentation.

PRIME Marketing Case Study Fallstudie Sasha Sasse Branding2

OUR SOLUTION

We created a comprehensive branding for Sasha, ranging from color selection to positioning to font choice, to create a cohesive and engaging brand. For his masterclass, we developed a specific landing page that appeals to and informs potential participants. To support Sasha at his live events, we created a classy keynote presentation that he can use to present his program and philosophy.

In addition, we organize live events where Sasha leads breathing exercises, introduces himself to the audience and offers his masterclass to connect directly with his target audience and present his offer in person.

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PRIME Marketing Case Study Fallstudie Sasha Sasse Branding3

RESULT

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RESULTS

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