MT Industrial Technology
THE CLIENT
MT-Industrietechnik is a service company that specializes in various technical areas. Its core competencies include general electrical installation, industrial assembly, switchgear construction and projects in the field of renewable energies and substations. With their expertise in automation and commissioning technology, they support their customers in the implementation of complex projects. MT-Industrietechnik offers its services both throughout Germany and internationally in order to meet the diverse requirements of its customers
DISCIPLINES
- Performance Marketing
- Branding
- Offline-Werbung
THE ORDER
Our main goal for 2023 was to support MT Industrietechnik in filling vacancies, primarily through performance marketing strategies. A deep understanding of the specific requirements in the industrial technology sector was fundamental here, as the industry interacts with various specialist areas.
In addition to industrial assembly, there are far-reaching requirements in the fields of electrics, mechanics, switchgear construction and renewable energies. The focus was on the creation and promotion of appealing graphics to increase the brand presence of MT Industrietechnik in the relevant groups of applicants.
THE ASSIGNMENT
Our main goal for 2023 was to support MT Industrietechnik in filling vacancies, primarily through performance marketing strategies. A deep understanding of the specific requirements in the industrial technology sector was fundamental here, as the industry interacts with various specialist areas.
In addition to food, there is further potential in the gift, lifestyle and dare segments. The focus should be on initial collaborations with creators, which should promote brand awareness via social media and sales.
OUR SOLUTION
The objective was to generate qualified applications for MT Industrietechnik. A performance marketing strategy was developed for this and professional graphics were created and advertised.
The focus was on creating appealing job advertisements that were placed on suitable online platforms to achieve maximum visibility. Parallel to the online promotion, a targeted approach was made to potential applicants.
RESULTS
https://www.instagram.com/gluehwuermchen_halle/
- Positioning as a top employer
- Smooth application process
- Plannable applications
- Replicable for any number of vacancies
ERGEBNISSE
- In nur einem Monat 440 Follower
- 28 Social Media Beiträge in einem Monat, darunter 16 Reels, mit dem meistgesehenen Video bei 43.000 Aufrufen
- Konsistentes und auffälliges Branding, das sowohl online als auch offline das Interesse weckt.
- Erfolgreiche Offline-Werbekampagnen, die das digitale Engagement steigerten und die Marke im realen Umfeld präsentiert
