PRIME Marketing Case Study Fallstudie Candy Dream transparent

Candy Dream

THE CLIENT

When Candy Dream wanted to open an exquisite candy store with sweets from all over the world in Halle (Saale), they came to us with a clear vision: to establish themselves both offline and online. Our mission at PRIME Marketing was therefore to turn this goal into reality and create an unforgettable brand image.

PRIME Marketing Case Study Fallstudie Candy Dream Offline Marketing3

DISCIPLINES

THE TASK

In order to successfully enter the market, it was essential for Candy Dream to ensure a consistent and appealing brand presence at all customer touchpoints.

Our aim was to create a brand identity that would both attract and retain customers. This included designing distinctive branding, creating appealing advertising materials and establishing a strong online presence.

PRIME Marketing Case Study Fallstudie Candy Dream Offline Marketing1

THE ORDER

In order to successfully enter the market, it was essential for Candy Dream to ensure a consistent and appealing brand presence at all customer touchpoints.

Our aim was to create a brand identity that would both attract and retain customers. This included designing distinctive branding, creating appealing advertising materials and establishing a strong online presence.

PRIME Marketing Case Study Fallstudie Candy Dream Offline Marketing1

THE RESULT

Thanks to PRIME Marketing's comprehensive branding and marketing strategy, Candy Dream quickly became a household name in Halle (Saale). The well thought-out and consistent brand design ensured a high recognition value, while the online presence appealed to a new generation of customers.

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At PRIME Marketing, we believe that both powerful branding and a sustainable digital strategy can contribute to a company's success. For Candy Dream, we were able to deliver exactly that: a coherent overall picture that impresses both in-store and in the digital space. It was truly a "sweet" success!

PRIME Marketing Case Study Fallstudie Candy Dream Offline Marketing2

ERGEBNISSE

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