Candy Dream
THE CLIENT
When Candy Dream wanted to open an exquisite candy store with sweets from all over the world in Halle (Saale), they came to us with a clear vision: to establish themselves both offline and online. Our mission at PRIME Marketing was therefore to turn this goal into reality and create an unforgettable brand image.
DISCIPLINES
- Branding
- Corporate Design
- Digital presence
- Hardware optimization
THE TASK
In order to successfully enter the market, it was essential for Candy Dream to ensure a consistent and appealing brand presence at all customer touchpoints.
Our aim was to create a brand identity that would both attract and retain customers. This included designing distinctive branding, creating appealing advertising materials and establishing a strong online presence.
THE ORDER
In order to successfully enter the market, it was essential for Candy Dream to ensure a consistent and appealing brand presence at all customer touchpoints.
Our aim was to create a brand identity that would both attract and retain customers. This included designing distinctive branding, creating appealing advertising materials and establishing a strong online presence.
THE RESULT
Thanks to PRIME Marketing's comprehensive branding and marketing strategy, Candy Dream quickly became a household name in Halle (Saale). The well thought-out and consistent brand design ensured a high recognition value, while the online presence appealed to a new generation of customers.
At PRIME Marketing, we believe that both powerful branding and a sustainable digital strategy can contribute to a company's success. For Candy Dream, we were able to deliver exactly that: a coherent overall picture that impresses both in-store and in the digital space. It was truly a "sweet" success!
RESULTS
- Eye-catching design in the city center
- Rapid growth in awareness in Halle
- More sales
- Regular customer relationships
ERGEBNISSE
- Mehr Sales
- Stammkunden-Beziehungen
- Auffälliges Design im Stadtzentrum
- Schneller Bekanntheitszuwachs in Halle
